About the Role
The AI Security Academy is seeking a highly motivated Digital Marketing Manager to lead and execute our marketing strategy. This role is critical for driving brand awareness, lead generation, customer acquisition, and engagement across multiple digital channels. The ideal candidate should be skilled in SEO, content marketing, growth hacking, paid advertising, and community engagement, with a passion for AI and cybersecurity training.
Requirements
Key Responsibilities
SEO & Lead Generation
Develop and implement SEO strategies to improve organic search rankings and website traffic.
Conduct keyword research, on-page SEO, and backlink-building campaigns.
Optimize website content and blog posts for search engines and user engagement.
Track and analyze organic traffic growth and lead conversion rates.
Content Marketing & Social Media
Create and execute a content marketing plan aligned with AI security trends and thought leadership.
Manage and grow our LinkedIn, Twitter, and other social media accounts.
Develop engaging blog posts, whitepapers, and case studies for cybersecurity professionals.
Help to designers and create visual and video content for campaigns.
Digital Advertising & Conversion Optimization
Plan and manage Google Ads, LinkedIn Ads, and retargeting campaigns.
Optimize landing pages for higher conversion rates using A/B testing and CRO best practices.
Set up and track email marketing campaigns for lead nurturing.
Analyze funnel performance and suggest improvements for customer acquisition.
Community Engagement & Partnerships
Develop strategic partnerships with cybersecurity influencers and organizations.
Manage and grow an online cybersecurity community to drive engagement.
Organize webinars, live Q&A sessions, and digital events to attract potential customers.
Analytics & Reporting
Track key performance indicators (KPIs) for all marketing activities.
Use Google Analytics, HubSpot, SEMrush, and other tools to measure ROI.
Provide monthly reports and insights to improve marketing performance.
About the Company
At AMDCYBERSEC, we are revolutionizing cybersecurity education, with a specialized focus on AI security. As a trusted name in the cybersecurity domain, we are committed to equipping professionals, researchers, and enthusiasts with the tools, knowledge, and skills to address the rapidly evolving challenges posed by AI, Machine Learning (ML), and large language models (LLMs).